Monday, December 30, 2019

Essay on Economies of North and South During American...

The economies of the North and South were vastly different leading up to the Civil War. Money was equivalent to power in both regions. For the North, the economy was based on industry as they were more modern and self-aware. They realized that industrialization was progress and it could help rid the country of slave labor as it was wrong. The North’s population had a class system but citizens could move within the system, provided they made the money that would allow them to move up in class. The class system was not as rigid as it was in the South. By comparison, the South wanted to hold on to its economic policy. In doing so, the practice of slavery kept the social order firmly in place. The economic factors, social issues and a growing†¦show more content†¦Cities grew and flourished and soon it was apparent that money was needed to support the exploding population. The North supported tariffs, unlike the South. Tariffs are taxes that are placed on imported goods by the government. The North supported any tariffs on imported goods for a few reasons insomuch they did not feel threatened. Industry was running rampant, so finished goods did not have to be brought over from England. There was no more need to import from England. If imports were brought in, they were more of a luxury than a necessity. All necessities were made on Northern soil by their own factories. Another reason that the North favored taxes was because they hoped that with higher import taxes, the South would then purchase goods from Northern factories instead of England. For instance, if the price of a finely woven, imported shirt plus the tariff caused the price to jump too high, Southerners would be forced to buy the shirt from a Northern factory. Railroads were being established mainly between all the major cities of the North. The network of these railroads meant that goods were able to travel faster. This considerably shortened the time from raw goods to finished products . The North’s transition to industry proved to be soundly lucrative. It evolved, expanded and laid a firm foundation for the future. In short, the South was a polar opposite of the North. They were engrained with a greedy, stubborn and selfishShow MoreRelatedSantosh N. Williams. Dr. Washington. 28 March 2017. . The784 Words   |  4 PagesThe American Civil War The American Civil War was a war against the North and the South during the 1860’s. The Southern removed themselves from the Union. The U.S didn’t allow states to be removed from the Union. The North also wanted to get rid of Slavery but the South wanted African American slaves to help them and work for them. The War started when the army in the South attacked a military base in South Carolina. The American Civil War was the first war that killed thousands of Americans in historyRead MoreWhat Caused The American Civil War1634 Words   |  7 PagesWhat caused the American Civil War from 1861 to 1865? There has been several different debates and disputes about the causes of the American Civil War. Historians have stated slavery was the primary cause of the American Civil War, while other historians have argued there were other causes and effects in conjunction with slavery. Research has shown all historians did agree upon the division between the North, known as the U nion, and the South, known as the Confederacy, battled on the soil of theRead MoreThe Advantages And Disadvantages Of The American Civil War1145 Words   |  5 Pagesdisadvantages of both sides during the civil war The American Civil War started in 1861 and ended in 1865. The two sides of the war are the Union (North) and Confederacy (South). The South wanted to keep slavery to maintain their economy and they worried that the North would end slavery. The South then seceded, starting the conflict. Around 620,000 people died in the war. Both sides of the war had advantages and disadvantages in the Civil War. Population in the South was small because it wasRead MoreDuring The Civil War, Our Country Was Split Into Two Parts,977 Words   |  4 PagesDuring the Civil War, our country was split into two parts, the North and South, each having their separate strengths and weaknesses. The economy, military strategies, and attitudes were all factors that played in the result of the American Civil War. The country was torn between the views of the Union and the Confederacy, each fighting for what they believed to be right. It is considered a very important historical event that will always be marke d in the nation’s history. The economy during theRead MoreA Brief Note On The American Civil War1521 Words   |  7 Pages101 19 April 2017 Civil War The American Civil War, that took place from 1861 to 1865, marked one of the most important changes in American history, it was fought between the Union and the Confederate States of America. A total of even southern states that left the Union to form their own country in order to protect the institution of slavery. The Civil War transformed the country’s economy, politics, women, African Americans, along with major breakthroughs in technology. The war increased northernRead MoreCivil War1284 Words   |  6 Pagesï » ¿American Civil War Milan Patel The journal paper discusses the problems faced by Abraham Lincoln and Jefferson Davis that contributed to civil war in their respective states. It analyses the contribution of each person in the American civil war. The achievements of both commanders will also be discussed together with their weaknesses. Introduction A civil war involves the conflict between different groups in the same state. The main objectives of the civil war are the intention of one group toRead MoreSlavery Was The American Civil War1403 Words   |  6 Pagescotton affected America’s economy greatly. Secondly, slaves didn’t get paid any recurring fees like most citizens would have. Thirdly, the south was so deeply rooted in agriculture that it limited industrial growth which may have made more profit. Fourth, America’s economy was significantly influenced by the American Civil War, which was instigated because of slavery. Next, one of the most known events caused by slavery that affected America socially was the American Civil War. After that, another thingRead MoreCause Of The American Civil War1403 Words   |  6 Pagesthe American Civil War. Many have stated that slavery was the primary cause for the Civil War. Some historians have argued that there were other causes of the Civil War. The one th ing that all historians agreed upon was the division between the North (known as the Union) and the South (known as the Confederacy) that escalated on the soil of the United States of America (In Stampp, 1965). The battle between the two states is what created the â€Å"American Civil War.† The American Civil War startedRead MoreThe Civil War Of North And South Essay1269 Words   |  6 Pagesdifferent views and ways of life between the North and the South. These differences can be observed on the economic aspect. The North was industrialized enabling them to have functioning economy without the use of many labors; however, in the south, people relied on agriculture, and thus they needed a large number of slaved labors to help them work on the plantations. Such difference led to the main distinction which existed throughout the entire Civil War, the dependence on the slavery. These differencesRead MoreThe War Of The American Civil War991 Words   |  4 PagesThe American C ivil War is known to most as the bloodiest war anyone has ever witnessed. It claimed the life of thousands of Americans and animosity that was built up over several years prior to it can be to blame. Most people think that slavery was the cause of this battle, and although slavery did play a part, it was not the main cause. The biggest roles played in the American Civil War were states’ rights, unfair bills, feelings of inferiority and threats to economy. The tension started during

Sunday, December 22, 2019

Do You Suffer From Nomophobia Or Cell Phone Vibration...

Do you suffer from nomophobia or cell phone vibration syndrome? In other words do you fear being without your phone or missing a text? If so you are not alone. â€Å"46% of smartphone owners say their smartphone is something they couldn’t live without† (Anderson). Americans say that they are dependent on their phones because it is their access point to the Internet. This number keeps increasing because of technological advancements. According to Jacob Davidson in the article â€Å"Here’s How Many Internet Users There Are†, it states that there are around 3 billion people accessing the Internet (Davidson). The Internet is something that everyone feels they need in their everyday life. It is our main source of information. If there is a question asked, most people will say â€Å"google it† to find out the answer. The Internet is a good thing that can provide instant answers, but when it’s use is combined with social apps and texting, c ell phone addiction can occur. The Washington Post states that â€Å"Teens are spending more than one-third of their days using media such as online video or music — nearly nine hours on average†(Tsukayama). Many teens spend their time on social apps such as Twitter, Instagram, and Snapchat. These are the some of the most frequently used apps that can be found on nearly all teenager’s cellular devices. A majority of teens use these apps combined with texting and the occasional phone call to communicate. â€Å"71% of teens use more than one social network

Saturday, December 14, 2019

Public Awareness of Diabetes Free Essays

string(264) " with natural enzymes and the body’s own insulin to control blood glucose, Symlin is a synthetic hormone that helps lower blood glucose after meals, and Byetta is an injectable drug that assaults high blood sugar and diminishes one’s appetite \(Davis, 2010\)\." Public Awareness of Diabetes Lynn A. Bailey HCA/240 August 21, 2011 Dr. Monica Reed, PhD, MPH Diabetes is a disease that affects millions of people every year, and in most cases, this is a disease that is preventable. We will write a custom essay sample on Public Awareness of Diabetes or any similar topic only for you Order Now Increasing public awareness regarding risk factors and how this debilitating disease can be controlled and prevented may reduce the number of cases diagnosed each year. Throughout the years, scientists have developed a variety of treatment options and medications that are available for individuals diagnosed with diabetes. Future treatments for diabetes may include an artificial pancreas and stem cell therapy (Yoffee, 2009). Along with community support through awareness programs and advances in technology and treatment options, this disease is controllable and in some cases, may even be prevented. Diabetes and who it Affects Most Diabetes mellitus (DM), more commonly known as diabetes, is the result of insufficient insulin production or the body’s inability to respond to insulin (Forth Jude, 2011). Diabetes is a disease that affects how the body uses blood glucose, or blood sugar. Blood glucose is vital to health because it is an essential source of energy for cells of the muscles and other tissues as well as the brain’s fuel (Mayo Clinic, 2011). Individuals that suffer from diabetes have difficulty regulating and maintaining healthy blood glucose levels. If an individual is diagnosed with diabetes, no matter type, he or she has too much glucose. Some genetic factors do play a role in an individual’s risk for developing diabetes along with other factors such as race, but lifestyle is to blame for most diagnosed cases of diabetes (Centers for Disease Control and Prevention (CDC), 2011). Anyone who is 45 years or older should consider testing for diabetes, especially if he or she is overweight or has a family history of this disease. Race may also play a role in the development of this disease. Individuals who are African American, American Indian, Asian American, Pacific Islander, or Hispanic American/Latino should also consider prescreening (CDC, 2011). Another group of people that are more susceptible to DM2 are lower income groups, especially women (Lega, Ross, Zhong, Dasgupta, 2011). Diabetes affects the whole body including the most important hormonal system, the endocrine system. The Body System Affected by Diabetes and its Causes The endocrine system is a group of organs or glands that secrete hormones into the bloodstream, which can affect the entire body. Glands of the endocrine system include the hypothalamus, pituitary, thyroid, parathyroid, pancreas, adrenal, testes, and the ovaries. The glands of the endocrine system release hormones into the bloodstream. The pancreas is the organ of the endocrine system, and when it is not functioning properly, the result is diabetes. Diabetes occurs when the pancreas malfunctions. One of the pancreas’s functions is to control the glucose level in the blood (Mulvihill, Zelman, Holdaway, Tompary, Raymond, 2006). The pancreas secretes two hormones known as glucagon and insulin, which raise and lower glucose levels in the blood (Mulvihill et al. 2006). When insulin is secreted, blood glucose levels rise, and when glucagon is released, blood glucose levels decrease. If an individual is diagnosed with diabetes, his or her pancreas is not secreting enough insulin or target cells are not responding to the insulin that is being secreted (Mulvihill et al. , 2006). This malfunction of the pancreas results in either Type One (DM1) or Type Two (DM2) diabetes. DM1 diabetes occurs when the pancreas fails to produce insulin, and DM2 diabetes occurs when the pancreatic islets fail to secrete enough insulin or when target cells ignore the insulin (American Diabetes Association, 2011). The most common cause of diabetes is obesity, but other risk factors are involved as well. Risk Factors Some common risk factors for DM1 include genetics from both parents, environmental factors such as cold climates, viruses, race, and early dietary factors such as low vitamin D or exposure to cow’s milk (Mayo Clinic, 2011). Risk factors for DM2 consist of obesity, high or low birth weight, rapid weight gain in childhood, sedentary lifestyle, fetal exposure to gestational diabetes, family history, and race (Schub Caple, 2010). Some of these risk factors may be controlled, whereas others cannot e controlled. Risk factors that are controllable include dietary needs and lifestyle choices. Obesity is the number one cause of DM2 among children and adolescents, and is commonly describes as body mass index, or BMI, which is a measurement of body fat that is based on height and weight (Schub Caple, 2010). Obesity is a risk factor that is modifiable and may decrease an individualâ⠂¬â„¢s risk for developing DM2, and it may either prevent or reduce the onset. Obesity is a risk factor of DM1 as well. Although it may not prevent DM1, healthy lifestyle choices may help manage this type of diabetes as well. Other factors that cannot be controlled include genetics, fetal exposure to gestational diabetes, low birth rate, some environmental factors, and race. In today’s world, advances in medicine and technology have increased the availability of treatment options for patients diagnosed with diabetes compared to the past. Evolution of Treatment Options Over past several years, the list of medications used to treat diabetes has increased creating more options for patients and healthcare providers (Davis, 2011). In the past, insulin was the only treatment available for diabetes, and medications were limited. Metformin is an oral drug that has been used for many years as a treatment for DM2, but it is not always effective because of side effects such as gas, bloating, and diarrhea (Davis, 2011). With new advances in technology, this drug is now available in an extended-release formula, which reduces its side effects and makes is much more tolerable for many patients, and it is also available in a generic version, which is much less expensive for numerous individuals suffering from DM2 (Davis, 2011). Advances in treatment options have also led to the availability of drugs such as Byetta, Januvia, Onglyza, Tradjenta, and Symlin (CDC, 2011). Januvia, Onglyza, and Tradjenta are drugs that work with natural enzymes and the body’s own insulin to control blood glucose, Symlin is a synthetic hormone that helps lower blood glucose after meals, and Byetta is an injectable drug that assaults high blood sugar and diminishes one’s appetite (Davis, 2010). You read "Public Awareness of Diabetes" in category "Papers" Diagnosis and treatments depend on which type of diabetes and individual may have. A healthcare professional will conduct different types of medical tests and procedures to determine the proper diagnosis. Current Treatment Methods When a patient suspects that he or she may have diabetes, the first thing they should do is see their doctor. The physician can perform tests and procedures that will determine whether or not he or she has diabetes, and if so, which type they have. These tests may include a fasting blood glucose level test, random (non-fasting) blood glucose level test, oral glucose tolerance test, hemoglobin A1c test, or a ketone test, which is used to diagnose DM1 (Right Health, 2010). A fasting blood glucose level test is a test that indicates a patient’s blood glucose level after a period of eight hours of fasting. At the doctor’s office, a medical professional will take a sample of blood from the vein in the inner bend of the elbow. The fasting blood glucose level should be below 99mg/dl, which is considered normal. Results that indicate levels of 100 to 125 are indications of pre-diabetes and 126 or higher indicate diabetes (CDC, 2011). Another test is random blood glucose level. Random blood glucose level test is a blood glucose test conducted on a patient that has not been fasting. Normal levels in and average adult are 70 to 130 mg/dl (CDC, 2011). If an individual’s test results reflect a level of 130 to 200, this may be an indication of pre-diabetes, and a patient with a level above 200 is considered a diabetic (CDC, 2011). A glucose tolerance test may also be used to diagnose diabetes. A glucose tolerance test is in which the patient, who has been fasting for about 10 hours, drinks a solution of glucose. After the patient drinks the solution, his or her blood and urine is sample are taken and analyzed over a period of three hours (Mulvihill, et al. , 2006). The urine test shows the presence or absence of glucose in the urine, or ketones (Mulvihill, et al. 2006). The A1c test is a test used for diabetics as well. An A1c is a test which indicates blood sugar levels over a period of three months (Medicine Net, 2011). This is a test that benefits the patient and the physician by giving an indication of how well a medication may be working. Normal range is 4-5. 9%, a level of 8% or more is an indication of poorly controlle d diabetes (Medicine Net, 2009). With advancing technology and medicine, the future holds more treatment options. Future Treatment Options Advancement in technology is making new treatment options available for many diabetic patients. Research has indicated new treatments such as an artificial pancreas and pancreatic cell transplantation (Yoffee, 2009). Medtronic, a medical device company, is combining glucose monitoring systems with insulin pumps to recreate the delivery system of insulin in the body (Yoffee, 2009). Scientists are also working on transferring pancreatic cells from pigs into humans (Yoffee, 2009). Even though advances in technology are allowing scientists and other professionals to invent new and exciting treatments for diabetes, prevention is the best defense against this disease. Evaluation of an Existing Educational Program One educational program that has made great strides to combat the growing threat of diabetes among children and adolescents is the Adolescent Health and Youth Development (AHYD) Unit of the Georgia Division of Public Health. They have helped fund 30 Teen Center Programs in 28 counties in the state of Georgia (Georgia Division of Public Health, 2011). One of these programs is the Diabetes Prevention and Control Program (DPCP), which was established to reduce the burden of diabetes on the communities of Georgia. This program provides communication to increase awareness, improve quality of care, increase screening, and reduce costs (Georgia Division of Public Health, 2011). This program has made some impact on communities, but there is still a lot of work that needs to be done. The DPCP was recognized by the CDC for achievement in A1c screening and improving the well-being of people affected by diabetes. Scholarships have been awarded to 374 medical professionals that help them pay for the Certified Diabetes Educators (CDE) exam. These are great accomplishments, but it is not enough. More needs to be done to reach out to the communities that are hardest hit by this disease. In addition to the A1c screening, a lifestyle initiative should be added. Adding a lifestyle initiative that would include local restaurants and other businesses to come out into their communities and get involved. Six annual picnics that included A1c screening, lunch, activities, and educational materials would be beneficial for many communities throughout Georgia. Local businesses could ban together and donated good to raffle off, which would draw families and community members to the event. The event could be held at a different area parks around the state. The hardest hit areas would be the first on the list. People need to be educated about the risks, causes, and prevention of diabetes, and our communities must come together in order to combat the onset of diabetes in our children and adolescents. An Effective way of Spreading the News No program will be successful without the proper advertising or spokesperson. In today’s world children and adolescents are drawn to Sponge Bob. If he were the spokesperson for healthy eating and exercise, children would react with enthusiasm and excitement. His picture on fliers that promote a healthy lifestyle could be mailed to surrounding area residents alerting them of the upcoming events. Children could come to the event and get their picture taken with Sponge Bob. Sponge Bob could lead a relay race for children and adolescents. An ad in the local newspaper would benefit the event as well. A website could be created for this event with links to Facebook and Twitter. With the help of Sponge Bob and the community, education on the benefits of a healthy lifestyle would reach a greater number of people, and help promote the prevention of diabetes. Conclusion Diabetes is a disease that affects millions of people. In some cases, this disease can be prevented by teaching and promoting healthy lifestyle choices. Over the years, many treatment options have changed, and with increasing advances in technology and medicine, there will be more changes in the future. The key to the prevention and treatment of many cases of diabetes is to provide sufficient public awareness. References American Diabetes Association. (2011). Type I. Retrieved from http://www. diabetes. org/diabetes-basics/type-1/. American Diabetes Association. (2011). Type 2. Retrieved from http://www. diabetes. org/diabetes-basics/type-2/. Centers for Disease Control and Prevention. (2011). National diabetes fact sheet. Retrieved from http://www. cdc. gov/diabetes/. Davis, J. L. (2011). New Type 2 Diabetes Treatment Options. Retrieved from http://www. webMD. com/diabetes/. Forth, R. , Jude, E. (2011). Diabetes: complications, prevention and treatment. British Journal of Healthcare Management, 17(1), 30-35. Retrieved from EBSCOhost. Georgia Division of Public Health. (2011). Adolescent Health and Youth Development (AHYD). Retrieved from http://health. state. a. us/programs/adolescent/. Lega, I. , Ross, N. , Zhong, L. , Dasgupta, K. (2011). Gestational Diabetes Histoy May Signal Deprivation in Women with Type 2 Diabetes. Journal of Women’t Health (15409996), 20(4), 625-629. doi:10. 1089/jwh. 2010. 2273. Mayo Clinic. (2011). Diabetes. Retrieved from http://www. mayclinic. com/health/diabetes/DS01121/. Medicine Net. (2011). Hemoglobin A1c Test. Retr ieved from http://www. medicinenet. com/hemoglobin-a1c-test/articl. htm. Mulvihill, M. L. , Zelman, M. , Holdaway, P. , Tompary, E. , Raymond, J. (2006). Human Diseases: A systemic approach. (6th ed. ). Upper Saddle River, NJ: Pearson Prentice Hall. Right Health. (2010). Diabetes. Retrieved from http://www. righthealth. com/diabetes/. Schub, T. , Caple, C. (2010). Diabetes Mellitus, Type 2: Prevention in Children and Adolescents. Retrieved from EBSCOhost. Yoffee, L. (2009). The Future of Diabetes Treatment. Retrieved from http://www. EverydayHealth. com/. Zhang, X. , Luo, H. , Gregg, E. , Mukhtar, Q. , Rivera, M. , Barker, L. , Albright, A. (2010). Obesity prevention and diabetes screening at local health departments. American Journal of Public Health, 100(8), 1434-1441. Retrieved from EBSCOhost. How to cite Public Awareness of Diabetes, Papers

Friday, December 6, 2019

Metabical Case Study free essay sample

There are only several other weight-loss options in the market competing with Metabical. The first is prescription drugs. These are prescribed for use only by obese and severely obese individuals. This meant that only individuals with BMI of over 30 who were prescribed weight-loss drugs were using appetite suppressants and fat-absorbing blockers. They had serious side effects associated as well, which meant only a doctor could approve them. But these prescription-drug options did not account for the overweight segment with BMIs between 25 and 30 who were looking for weight-loss solutions as well. The second option was the over-the-counter weight-loss drugs. However, the only real over-the-counter weight-loss solution approved by the FDA was Alli. The problem with Alli, though, was that it had many negative side effects, with over 30 reports of liver damage. Other over-the-counter solutions were considered herbal or dietary supplements by the FDA so they were no regulated. The issue with these supplements was that they negative side affects were not discovered until after the product was widely in use. We will write a custom essay sample on Metabical Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The last weight-loss option was using a diet plan, exercise plan, mealy replacement products, weight management support programs, or pre-portioned packaged food delivery services. Metabical, on the other hard, would be the first prescription drug approved specifically for overweight individuals. The current weight-loss options did not capitalize on such market so Metabical had a good opportunity to excel in. These were individuals who had hopes of losing about 10 to 30 pounds but did not need to prescribe to obese weight-loss solutions or commit to a diet/exercise plan. 2. What are the pros and cons of forecasting methods presented by Printup? Barbara Printup used three different approaches to forecast demand of sales for Metabical. The first approach was to look at the number of overweight individuals and then narrowing it down to a population of those who were actively trying to lose weight. From this number, she would narrow it down again to those who were actually comfortable with using weight-loss drugs. This was a good method to focus on a target market that was open to the idea of a new weight-loss drug and wanted to commit to using it. The problem with this method, however, was that this did not distinguish the individuals who were already committed to a weight-loss solution. This did not tell us also about whether or not people wanted a new solution. It was a very broad population of consumers that was not specified further enough to solidify a target market. The second approach was conducting a CSP survey. The results showed that there was a considerable amount of consumer interest in a prescription weight-loss drug for the overweight. Printup would then narrow this pool of individuals to a number of those who were ready to immediately go to their health care provider to request a prescription. This approach was a good indicator of which consumers were generally interested in trying a new weight-loss drug. And by narrowing the population to those who would prescribe immediately, Printup is expediting the process of targeting a specific market and generating sales. The problem with this approach, however, is its ambiguity. Though it is true that these consumers are interested in the new drug, this was mostly based on assumption that these consumers would actually switch over to Metabical. The third approach of forecasting demand was to directly market to the ideal target consumer. These consumers were educated females between the ages of 35 and 65 with BMIs between 25 and 30. This would help Printup focus directly on this market since it was estimated that they would make up most of the sales for Metabical. This way, Printup can build a strong foundation of loyal consumers because she targeted them from the beginning. However, the problem with this approach is that it is so specific; it limits the possibility of reaching out to other markets. There could be other consumers who would surprisingly commit to Metabical that Printup does not see yet. If I had to estimate demand, I would probably agree with Printup’s first approach. It allows Metabical to get closely as possible to its target market without restricting itself too specifically to the ideal consumer. The approach also considers who would really be interested in a new weight-loss drug and are actively trying to lose weight. This means Metabical has a great chance of introducing something new and effective to these individuals who are open to another solution. 3. What considerations should be taken into account when making decisions about the package count? There are several considerations to take into account when deciding on a package account. Printup concluded that Metabical was most effective for 12 weeks. This meant consumers taking Metabical would be most satisfied with their results if they were consistently committed to taking the pill on a daily basis. If the individual missed a day, he or she would not yield long-lasting results and most likely regard the drug as a failure. Printup also had to consider that there was enough for individuals to take a pill a day without forgetting or skipping a day. In order to do so, Printup believed designing a package similar to birth control pills so consumers were aware of the importance to take Metabical on a daily basis. However, placing enough Metabical pills for a 12-week program would deem costly for most individuals and automatically be dismissed if the individual felt it was too expensive. Printup had to find the right balance between individuals’ ability to pay and maximizing the likelihood that they would complete the entire program without interruptions. 4. What package size would you recommend? I think the best package size for consumers would be to have enough pills for 6 weeks in a package similar to birth control packages. This way, consumers can experience half the program and decide whether or not they are satisfied with it. This also reduces costs for consumers since a package of pills for 12 weeks would be too expensive for most consumers. 5. What pricing strategy approaches would you suggest Printup explore? Printup has considered three different pricing strategies to decide on how to price Metabical. The first was to use the current over-the-counter drug, Alli, as a benchmark and price Metabical as a premium to it. This would mean $75 for a four-week program. The advantages of this would be that individuals would regard Metabical as better since it is generally believed that higher price means higher quality. And because Alli is the only real competitor in over-the-counter weight-loss drugs, individuals won’t have a hard time distinguishing between the two. The disadvantage with this pricing strategy is that it is difficult for a new product to enter the market and generate sales with an expensive pricing. There is much skepticism with new drugs if consumers are unaware of its benefits and side effects. With premium pricing, it may take a while for Metabical to gain high profit margins. The next pricing strategy approach was to base pricing compared to other CSP drug margins. The average CSP gross margin for a new prescription drug was about 70%. This means for a four-week program, Metabical would be priced at $125. The advantage of this is that CSP can continue to enjoy their 70% gross margin on new products. Since it was proven successful in the past, it may work for Metabical to price it this way. However, the disadvantage of this approach is that it is still expensive and CSP is assuming Metabical will yield similar successful results as its past products. This is risky and not completely accurate. The third approach is to concentrate on the value consumers will receive after completing the program. CSP researched that overweight individuals spent about $450 out-of-pocket more each year on health care than individuals who did not carry excess weight. Understanding this, Printup can price Metabical at $150 for a four-week supply. The advantage of this approach is that the pricing study was conducted to focus on the ideal consumer. This means CSP will have a better understanding of how their consumers will respond to this price and have found out that they thought this price was acceptable. The disadvantage, however, is that the price is well over what consumers indicated they would be willing to pay. I think the best price CSP can set for Metabical would be in between $125 and $150. I liked the last pricing strategy approach the best just because there is more of a focus on the value consumers will get from the new drug. Consumers pay for the value and will be willing to pay if they see positive results with Metabical but if price is set too high, consumers will choose a cheaper alternative and not use Metabical. 6. What impact does your pricing decision have on profitability? The pricing decision has a huge impact on profitability. Printup calculate costs associated with Metabical and she needed a price that was enough to cover its costs while generating profits for the company. CSP needed to cover much of its fixed costs, marketing budget cost, and the generous amount contributed to research and development. When considering a price for Metabical, Printup has to make sure that the return on investment will be quick enough to prevent the company from completely failing on this new drug.